Wednesday, June 16, 2010

Fundraising Trends & Ideas: Generation Y- A Snapshot of People in their 20s

$341 average amount members of Generation Y donate annually

3.6 Average number of groups they support

57% Share who have volunteered in the past year

21% Share who say helping others is one of their biggest priorities

20 Median number of text messages they sent in the past 24 hours

83% Share who has slept with their cell phones on or near their beds

29% Share who made their donations online over the past two years

37% Share who joined a charity’s online social network in the past month

93% Share who say they prefer to receive updates from charities via e-mail

Sources: The Millennials: confident. Connected. Open to Change, by the Pew Research Center; The Next Generation of American Giving, by Convio, Edge Research, and the Sea Change Strategies; 2010 Millennial Donor Study, by the Achieve and Johnson Grossnickle Associates

Posted by Kathy Grochow, NRS, St. Cloud

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