$341 average amount members of Generation Y donate annually
3.6 Average number of groups they support
57% Share who have volunteered in the past year
21% Share who say helping others is one of their biggest priorities
20 Median number of text messages they sent in the past 24 hours
83% Share who has slept with their cell phones on or near their beds
29% Share who made their donations online over the past two years
37% Share who joined a charity’s online social network in the past month
93% Share who say they prefer to receive updates from charities via e-mail
Sources: The Millennials: confident. Connected. Open to Change, by the Pew Research Center; The Next Generation of American Giving, by Convio, Edge Research, and the Sea Change Strategies; 2010 Millennial Donor Study, by the Achieve and Johnson Grossnickle Associates
Posted by Kathy Grochow, NRS, St. Cloud
No comments:
Post a Comment