Wednesday, August 18, 2010

Road Kill Social Media

This was included in the NonProfit Times. I thought it was interesting and wanted to share.

Road Kill Social Media
What’s hot one day, can cool off in a hurry

By Mark Hrywna

In just less than a month, the “Skinned Alive” campaign by the People for the Ethical Treatment of Animals (PETA) had garnered 98,000 fans, driven almost entirely through social media, primarily Facebook and Twitter. MySpace? Not so much.

Only a few years ago, MySpace was essentially neck and neck with Facebook in a battle for social networking supremacy. These days it seems to be falling into the niche category while Facebook boasts more than 400 million users worldwide and Twitter has seen fast-paced growth during the past year. Nonprofits, it seems, are following the same lead.

Read the entire story.

Kelly Greenlees, NRS, Grand Forks

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