Thursday, June 9, 2011

Article: "Giving to Charity by Managing Your E-Mail"

I recently came across this article in the New York Times titled "Giving to Charity by Managing Your E-Mail," and thought it was an interesting read. Hope you enjoy!

Myrna Meadows, NRS, International Falls
Giving to Charity by Managing Your E-Mail

Published: May 27, 2011

A new service, GiveBackMail, introduced this week, promises to give 25 percent of its profit to charity if users will route their e-mail activities through its Web site. “The more you use e-mail, the more money you direct toward your charity,” said Rambod Yadegar, who founded the service with his brother, Sam.

GiveBackMail had about 200 users several days after opening for business on Monday, Mr. Yadegar said. Every action users take on the site generates a new ad display and revenue for the company. A dashboard keeps track of how many donations the user generates and, at the end of the month, how much money has been generated, as well as notifications from charities acknowledging donations made by the service.

Read the full article.

No comments: