Wednesday, June 15, 2011

Tip of the Day: Using Stories to Persuade

Harvard Business Review offers a management tip of the day. There is even an app for it if you want to receive it directly. A recent tip makes sense for nonprofits too: Use Stories to Persuade:

Stories are an effective way to convince others of your point of view. Here are three tips for shaping and telling a story that influences:

1. Know your message. Underneath a good story there must be a point. Weave your narrative around it.

2. Use the right example. Your story should center on a character that your audience likes or can relate to.

3. Support with facts. It is only effective if there are facts and figures to back it up.

Myrna Meadows, NRS, International Falls

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