If I only remembered one thing that Bremer Bank’s Teresa Morrow, Senior VP of Corporate Communications, said at a recent workshop with Mankato area nonprofits, this would be the gem for me. These two sentences remind me that an interview puts me in a situation where I can talk about what I know best, and that I’m in charge. No reason for a TV or newspaper reporter’s microphone and camera to take me out of my strong place.
There were more nuggets.
- News is ultimately about people, because that’s what people can relate to, that’s what they want to hear about.
- Frame your message to what benefits your audience, rather than what you do or provide.
- Ho-hum: “We work with people who can’t find jobs.”
- Not Ho-hum: “We all want to live in a community where people who are seeking work, find work. We help to make that happen here.”
- Key messages – what are yours? If you don’t have key messages for the purpose and the context of the interview, don’t do the interview. The key message can be just that – one key message. Repeat it during the course of and at the end of the interview.
- Initiate your main point no later than the second question into a media interview. Stay in control of the topic.
- News boils down to good storytelling, so tell a good story.
|Tami Reuter, Executive Director of South Central College Foundation, aced the mock interview with |
Bremer’s Teresa Morrow.