Thursday, September 6, 2012

Rock the Vote with QR Codes

The Otto Bremer Foundation recently made grant funds available to get out the vote. Here is an innovative idea as reported on Razoo:

Rock The Vote recently launched their Scan To Vote campaign to register 1.5 million voters using T-shirts printed with QR codes! When someone scans the QR code on their friend’s t-shirt, they are sent to a website where they can register to vote!

Joe Waters writes: people prefer using QR codes to get deals and save money. So when it comes to sharing coupons with shoppers QR Codes are a good option, especially for younger shoppers that are all about their smart phones (which they’ll need to scan the QR Code and store their savings).

The extra incentive to scan the QR Code and follow through on using the coupon is the cause component. Consumers – particularly moms and millennials – are more likely to buy something when it’s connected to a cause. The bottom-line is that mixing QR Codes, coupons and fundraising makes a lot of sense. More at:

Posted by Myrna Meadows, NRS, International Falls

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