Tuesday, March 31, 2009

Email is a Killer Application

In a February speech in London, Obama campaign strategist Thomas Gensemer called nonprofit email newsletters “a waste of time” and urged organizations to send short, personalized emails to supporters instead. “E-mail is still a killer application but only when used properly,” he said. During the campaign, fundraising and participation tactics included sending regular, short emails to supporters asking recipients to do one thing that day. Each email also told the supporter what their action would accomplish and what would happen next. Often those who acted were rewarded with public praise.

See a full report on this at ThirdSector.co.uk. Third Sector covers “the voluntary sector” abroad.

Posted by Myrna Meadows, NRS, International Falls

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