Tuesday, April 7, 2009

What's a Fundraiser to do in a Recession?

What’s a fundraiser to do in a recession? What works when demand is up and donors are at least wary, and at most, fearful? Some experts say it is a good time to talk to your most loyal supporters about planned giving.

Because $6 trillion will move from the older generation to the younger in the next decade, it makes sense to discuss including your organization in retirement and estate plans. At a time when donors may hesitate to make a cash gift, planned gifts can still give them a good feeling and help you build a stable source of revenue.

Planned gifts are fertile territory for only your most commited supporters. After several years of gifts, each one growing in significance, you have a relationship that can host this conversation. Think what just five such calls could do for your group.

Posted by Myrna Meadows, NRS, International Falls

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