- how they communicate with employees in their organizations
- how they communicate with the public through the media
- practical ways to use social media tool
I also liked the list on what's newsworthy.Turns out they're things that impact the lives of readers. Things like "pocketbook" issues, human interest stories, safety, health, community building. Makes perfect sense. How often do we check our work to make sure we craft our messages to align with the interests and realities of those with whom we want to connect?
Lois Schmidt, NRS, Willmar
(Pictured above (L-R): Teresa Morrow visits with Jean Raatz, executive director, Rice Health Foundation)