I recently came across a blog posting by Beth Kanter (pictured left), which talks about social media mistakes and crisis communications. The best lesson learned here? Apologize! Don't make excuses. A heartfelt apology is the quickest way to stop chatter on an unfortunate posting. See what you think of this post and the suggestions included at the end. In this example, everything worked out well, but that won’t always be the case. That’s reality and its important to emphasize the message to not let your guard down, it is your organization’s reputation at stake.
Beth Kanter’s Blog Post
Back over the summer, I wrote a post called “What was your worst social media mistake? What did you learn?“ If you read through the comments, misdirected tweets (tweets sent to an organizational account, not a personal account or private message sent out to all) were the most common. Read the
full post.
Beth is the author of
Beth’s Blog, one of the longest running and most popular blogs for nonprofits and co-author of the highly acclaimed book, The Networked Nonprofit, published by J. Wiley in 2010.
Posted by Lois Schmidt, NRS, Willlmar
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