Tuesday, December 14, 2010

Changing Dynamics of the Charity Holiday Catalog

Donors who receive the 2010 Heifer Holiday Edition gift catalog in the mail this year might notice some changes. The gifts inside are still targeted to help developing countries, but the catalog itself has shrunk. It uses 24 percent less paper than it has in the past, making it among the greenest of holiday gift catalogs being mailed this year. It is just one of many changes for various charities' holiday catalog appeals. Both print and online offerings have been updated for the 2010 holiday season. Read more at www.nptimes.com/10december.

Myrna Meadows, NRS, International Falls

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